In May, the world most luxury brands list was released by Forbes, the authoritative financial magazine in the US. The multinational research company Millward Brown publicly announced 100 most valuable brand. According to the statistics from the survey, Forbes listed the top 10 most luxurious brands in the world. Millward Brown pointed out that luxury brands surprisingly have suffered less during the global recession and they successfully have weathered the financial crisis.

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The 8th: Prada

Seeking improvement with stability, with the efforts of Lady (Miuccia Prada, it got a seat in first 10.

The 7th: Fendi

Under the guidance of “Double F” logo which enjoys the same recognition with LV, FENDI is making progress steadily.

No. 6 Moet & Chandon

This luxury wine brand under French LVMH Group climbed one spot despite the influence of the widespread economic downturn.

No. 5 Gucci

GUCCI ranked the 5th, for its luxurious and sexy image has sank deep into the hearts of the people

The 4th brand: Cartier.

Anne Hathaway’s red-carpet appearance with Cartier jewelry at the Oscar Award Ceremony this February still amazes millions. Besides, in the Cartier 100th anniversary party in the US not long ago, the images of lots of celebrities wore shining Cartier jewels attracted the attention of the whole world.

The 3rd brand: Chanel.

Similarly, it went one position forward. Defeating Cartier which ranked the third last year, it held the third position stably.

The 2nd: Hermes secures the 2nd place

When other luxury brands offer discounts one after another, in the Hermes franchised store in department stores, Hermes still doesn`t change the prices of expensive handbags and neither change people`s enthusiasm.

The top brand: LV (LOUIS VUITTON. It was still the top one!

Brand positioning and cautious commercial consideration assist LV (LOUIS VUITTON) in taking the 1st place.

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